Before I explain anything about this video, you should just watch it. Keep your mind wide open and try to figure out what you’re looking at. The only hint you get is that this is a work by Michel Gondry. So it’d be best if you try and think outside the box as you try to get it. You probably recognize this name, but to refresh your memory he’s the French dreamer/director who created Eternal Sunshine of the Spotless Mind (2004) and Be Kind Rewind (2008). Please try and watch the whole video and don’t look ahead at my post.
Okay so tell me what you saw. You’re on a train, looking out
a window right? Yes, that’s all true, but that’s only the denotation of the
video. The connotation is a beautiful and in depth study on the evolution of
the song. Still confused? Now watch this. Once again try to watch the whole
video and don’t read ahead.
I first saw this film when my good friend, a British
exchange student with enough euphonic knowledge to humble my pretentious high
school music persona in a way I’ve never experienced before, gave me a little
music video lesson via YouTube. I consider this music video to be the best
thing she showed me.
I didn’t understand what I was looking at until I watched
the second “making of” video, so don’t feel bad if you didn’t comprehend. To
finally spell things out in a connotative manner: Gondry mapped out the entire
song into the landscape seen out the window of the train. Re-watch the video
again, and you’ll realize that every water tower, tree, building and smoke
stack are in visual accord with an element of the song. They follow the rhythm
and build in size just like the sound does. It really calls attention to the rhythms and dynamics of the structure
of the song in a beautiful and subtle CGI environment. He used footage he took himself on vacation going from Nimes to Valence. My favorite part is how the lyrics align with the people walking at the train station.
This is what makes great art/movies--the ability to make
something aesthetically pleasing and have a moral motif at every level. One can
find meaning at the deepest degree, or simply enjoy the moving images at a more
insubstantial level. I urge you to explore more of Gondry’s work. His music
videos and feature films are all incredible and I find him to be one of the most
original thinkers of the era. If his style of video intrigued you, be sure to
check out the one Gondry made for Daft Punk’s “Around the World.” Instead of
having the landscape match the music, dancers emulate the rhythms and sound
elements.
The synchronized dancing and women in sparkly swim caps is evocative to old
Bugsby Berkeley numbers.
He also has a new feature starring Audrey Tautou and Romain Duris coming out this year. It’s called Mood Indigo (2013).
One time he and the
Icelandic pixie, Björk, made spin art by playing piano.
In my opinion, Gondry is the closest person to translating
sound into visuals. He is truly a prophet of his craft.

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